Wine is a subject often over complicated by those in the know, when it really shouldn’t be. Assembling a complete wine offering is far easier than you might expect, especially with the phenomenal growth in single serve wines - now talked about as the fastest growing area for wine sales in the UK’s pubs.

Having sold the Ballygowan bottled water brand to a subsidiary of Allied Domecq in 1993, Geoff Read founded Reads World of Wine and created the Minicellar Range, having judged the way in which pubs were serving wine at the time as being grossly inadequate. The Minicellar range of single serve 187 ml wines was first launched in Ireland and then brought to the UK.

“The Minicellar Range is all about ensuring quality of serve at the same time as heightening consumer awareness of wine and delivering a healthy profit to the licensee. A quarter bottle provides the consumer with value for money as each bottle offers a standard glass and a half of wine that’s served fresh every time.”
Geoff Read, Chairman - Reads World of Wine.